Product strategy
Turn an ambiguous opportunity into a clear problem, a useful plan, and a product people can actually use.
Discovery · Prioritization · RoadmappingOmaha, Nebraska · Design · Build · Improve
Andrew Kerr is a digital web and product builder.
I like solving the puzzles where strategy, design, web development, automation, and AI meet—turning fuzzy ideas into useful digital products.
What I bring to the table
One connected skill set, from first question to working product.
UX & interface design
Shape intuitive flows and durable interface systems that feel simple across screens, states, and teams.
UX · Prototyping · Design systemsWeb development
Build responsive, accessible web experiences with the polish to earn trust and the structure to keep evolving.
Modern web development · Accessibility · PerformanceAI & automation
Prototype practical AI-assisted products and workflows that reduce friction instead of adding another layer of noise.
AI products · Agents · Workflow automationAnalytics & optimization
Connect the work to real behavior, then use measurement, testing, and iteration to make it meaningfully better.
Analytics · Experimentation · SEOProducts & platforms
A practical toolkit for commerce, experience design, web development, analytics, and automation.
- OpenAI
- Shopify
- WordPress
- Figma
- HubSpot
- Google Analytics
- Google BigQuery
- Looker
- Next.js
- TypeScript
- React
- More
Experience
The through line is curiosity—and a bias toward making things real.
My career has moved through graphic design, journalism, marketing, web development, product thinking, and now AI-assisted building. That range helps me see the whole system without losing the details that make an experience work.
Now
Digital product and web experience work at ALLO Fiber, alongside independent product experiments and collaborations.
Recent chapters
In-house and agency work spanning Digit, PetFriendly, and Ervin & Smith—connecting customer needs, brand, data, and code.
Since 2006
Catalyst Designs: independent web, product, design, and digital strategy work for businesses and community organizations.
B.S. in Journalism, News Editorial & Digital Media — University of Nebraska at Omaha, magna cum laude.
See the full career story on LinkedIn ↗Have an interesting puzzle?